How we transformed this ed-tech company’s content strategy
The Challenge:
A leading coding course provider faced growing content demands that far exceeded their internal capacity. Hiring and training short-term freelance writers drained their internal resources, leading to high turnover and inconsistent quality.
The Solution:
We created custom style guides to ensure consistency across all their content and actioned a dedicated task force of seasoned editors, writers, and an account manager who integrated seamlessly into their internal communication systems. Our marketing approach included organic content marketing, mailers for major campaigns, and establishing a coherent social media presence.
The Results:
Partnering with Bonsai Digital drove significant business growth for our client. Over two years, we distributed mailers to over 400,000 individuals, produced hundreds of inspiring student success stories, and created content for prestigious university partners, including the London School of Economics, the University of Edinburgh, Imperial College London, the University of Manchester, and the UK’s Department for Education.