How we revolutionised content editing for this agency
The Challenge:
A premier digital marketing agency grappled with the significant task of editing over 800 monthly content pieces for their on-site and link-building initiatives. High turnover in freelance writers and editors caused major inconsistencies in client content—an urgent issue they sought to address with our help.
The Solution:
We set out to develop comprehensive style guides tailored to each client’s tone and specifications. Working on big-name brands in the beauty, finance, green energy, and healthcare industries, our goal was to serve the fluctuating needs of our agency partner to ensure high-quality content for all of their clients.
The Results:
Our in-depth quality assurance and editing processes became an essential component of their meticulous content pipeline, and we adapted to the fluctuating volume of content they produced each month. Our daily communication with their internal team provided rapid troubleshooting, maintaining consistency, quality, and client satisfaction across the board.