How we overhauled this leadership institute’s content strategy
The Challenge:
A US-based leadership institute renowned for their transformative change resources faced a common growth hurdle: fragmented and inconsistent digital content. With limited time and in-house capacity, they contacted us for help.
The Solution:
Bonsai Digital stepped in, crafting a robust content strategy to revitalise the organisation’s online presence. Our team — comprising a seasoned writer, editor, and reviewer — set out to rewrite and refine their library of digital assets.
The Results:
Over three months, we overhauled hundreds of resource blurbs and expert profiles. The outcome was a cohesive, professional digital ecosystem that truly reflects the institute's expertise and values.